Indigenous Tourism in Alberta

Indigenous tourism is growing across Canada, and the demand for authentic, memorable, enriching experiences is growing. It has the power to change perspectives, preserve culture, language and traditions. The mandate of ITA is to support our Indigenous tourism entrepreneurs and communities in the development of sustainable tourism products for which there is a market. We are closely following and mirroring the success of our national association, the Indigenous Tourism Association of Canada (ITAC). ITA is Indigenous owned, Indigenous operated. We have 7 Directors from across the province who either operate a tourism business now or have had a tourism business in the past. We will have 1-2 tourism business owners discuss how they developed a business in tourism, and the challenges and successes. Join us as we introduce Indigenous Tourism Alberta and learn how we might help assist entrepreneurs with tourism development in your communities and other areas.

Presented by: Lori Beaver & Brenda Holder, Indigenous Tourism Alberta                 

Lori Beaver is from Alderville First Nation, Ontario and has worked in Indigenous tourism in Alberta for over 20 years, assisting entrepreneurs and artisans in developing tourism sites and products.

Brenda Holder is Metis and owns Mahikan Trails in Canmore. She has been in the tourism industry for 15 years, and offers medicine walks, hiking, accredited guide training and safety. Brenda is the Chair of ITA, as well as the Chair of ITAC.