Conference Speaker
George AwashishGeorge Awashish is from the Cree Nation of Mistissini located in Quebec. George owns and operates the Awashish Outdoor Adventures, which was successfully launched and established in 2000. Awashish Outdoor Adventures is a tourism business offering world-class fishing trips and a variety of outdoor activities from a cultural perspective of Rupert River. Initially as an entrepreneur, George’s goal was to utilize and develop various outfitting activities and to create sustainable employment within his community and he has done just that. He grew up practicing a wide range of traditional activities such as hunting, fishing, and trapping encouraged by his mother and late father. His company is unique because the territory it operates in was not only his playground as a child, but the land has been passed on for the last four generations. George believes it is an asset on one hand to be able to fluently speak Cree, English and French and on the other being connected to his Cree culture. He found both aspects strongly support his dream of preserving his families trap line through tourism.
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